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Peoples’ Self-Help Housing Celebrates Grand Opening of Jardin de las Rosas, New Affordable Housing in Santa Barbara April 18

Peoples’ Self-Help Housing Celebrates Grand Opening of Jardin de las Rosas, New Affordable Housing in Santa Barbara April 18

Architectural rendering of Peoples' Self-Help Housing's new Jardin de las Rosas affordable housing apartments in Santa Barbara.

Santa Barbara, Calif., March 16, 2018 – Peoples’ Self-Help Housing (PSHH) is excited to announcing the grand opening of Jardin de las Rosas, new affordable housing apartments in downtown Santa Barbara, on Wednesday, April 18, 2018. The celebration was rescheduled from its original December date due to the Thomas Fire.

Jardin de las Rosas, located at 510 N. Salsipuedes Street, is a 40-unit affordable housing apartment development in a priority housing overlay zone identified through the community input process. As a result of that process, it is one of the first projects approved through the City’s pilot program under the new ordinance, and a key implementation action of the City’s General Plan.

The new facility will also feature the Michael Towbes Community Center and the Jeanette Duncan Learning Center, which will offer supportive services like educational programs for children and workforce preparedness for adults. Jardin de las Rosas also has a multi-purpose room, staff offices and an interior courtyard with tot lot, playground and a beautiful 60-foot-wide mural by local artists.

“The team at Peoples’ Self-Help Housing has been looking forward to this day for a long time, and we’re thrilled to finally celebrate the addition of 40 affordable housing units to the Santa Barbara community,” said John Fowler, President & CEO of PSHH. “We’re confident our residents will enjoy all of the wonderful facilities available to them, most notably the Michael Towbes Community Center and the Jeanette Duncan Learning Center. Thank you to all of our supporters who have helped lead this project from the planning stage to where we are now. We are ready to unveil this beautiful property that many local families will call home for years to come.”

In addition to celebrating the new development, the Grand Opening ceremony will recognize Michael Towbes and Jeanette Duncan, namesakes for the community center and learning center respectively.

Michael Towbes was an influencer and an investor who knew that a safe home and a great neighborhood was the start of so many good beginnings. He supported numerous PSHH developments, including Villa de la Esperanza in Goleta and Victoria Hotel in Santa Barbara. Michael also served on the Board of Directors for The Duncan Group, PSHH’s property management department, and supported programs and services through The Towbes Foundation and Montecito Bank & Trust.

Jeanette Duncan helmed PSHH for more than four decades, leading the entire affordable housing movement on the Central Coast and beyond. Fearless and forthright, Jeanette built homes, families, character and bright futures for thousands of residents. Funding for the first year of educational programs through the learning center has been generously provided by the Women’s Fund of Santa Barbara, Williams-Corbett Family Foundation, Pacific Premier Bank and First Republic Bank.

“We couldn’t think of two more deserving people to honor at our Jardin de las Rosas complex than Jeanette and Michael,” said John Fowler, PSHH President & CEO. “Our organization wouldn’t be here today with Jeannette’s vision as a co-founder and executive director for 37 years at PSHH, and of course the late Michael Towbes will forever be synonymous with philanthropy and affordable housing here on the Central Coast. The new Jeanette Duncan Learning Center and Michael Towbes Community Center will serve as constant reminders of the incredible generosity of these two champions of affordable housing."

Funding agencies for Jardin de las Rosas include California Community Reinvestment Corp., J.P. Morgan Chase, City of Santa Barbara HOME & Redevelopment, Goleta Valley Housing Committee and Enterprise Community Partners. Development partners include Peikert Group Architects, LLP, RRM Design Group, Landscape Architect Robert Andrew Fowler, Civil Engineer Stantec and Ashley & Vance Engineering Inc.

About PSHH
Founded in 1970, PSHH is the largest nonprofit affordable housing developer on the Central Coast. With a mission of building homes and providing services to strengthen communities and change lives, PSHH serves low-income households, working families, seniors, veterans, those living with disabilities and the formerly homeless. It also provides homeownership opportunities through a self-build, “sweat equity” program that has seen nearly 1,200 homes successfully completed. Through its developments and offices, PSHH has a presence in San Luis Obispo, Santa Barbara and Ventura counties, manages over 1,800 rental units, and employs nearly 200 members of staff. For more information on PSHH, visit, email or phone (805) 781-3088.