December 2011

Media Contact: Rochelle Rose, PSHH Development Director/Youth Educator Manager, (805) 962-5152 x227
December 2011

Help is Needed to 'Stuff the Bus' before Dec. 14 with Toys for Needy Kids

Santa Claus makes his 6th annual “Stuff the Bus” parade ride down State Street in Santa Barbara on Wednesday, December 14, 2011 at 10 a.m. to collect hundreds of unwrapped gifts for 400 children from low-income families living at Peoples’ Self-Help Housing’s (PSHH) affordable housing properties from Santa Barbara to Goleta.

Santa travels in a decorated MTD bus, escorted by the Santa Barbara Police Department, and makes stops to pick up toys and gift cards at collection boxes locations. This year’s ‘official Santa stops’ are Community West Bank, Marshall’s, Paseo Nuevo Mall, Starbuck’s, and Hotel Santa Barbara.

Sponsors are Paseo Nuevo Mall/La Cumbre Plaza, Montecito Bank & Trust, Community West Bank, Citrix On-line, Santa Barbara MTD, SB Police Department, Italia Restaurant, Rincon Broadcasting, Santa Barbara News-Press, Ayers Repairs, and others.

Elected officials, sponsor VIP’s, children, and Peoples’ staff will hop on the bus at Community West Bank at State and Micheltorena Streets. The ride ends at approximately 10:30 a.m. at PSHH’s Ladera Apartments in Westside Santa Barbara where over 40 volunteers will participate in sorting and wrapping the toys and gift cards from 10:00 a.m. to 2:00 p.m. Gifts for 400 children are then transported to PSHH affordable rental complexes for distribution to the kids.

Kate Schwab is this year’s chairman of the 6th Annual Stuff the Bus holiday gift campaign. Well-known in the Santa Barbara community, Schwab is Assistant Manager of Marketing & Customer Service at Metropolitan Transit District and was the manager at the downtown Borders for 13 years. She served on the Board of Directors for of the Santa Barbara Downtown Organization for ten years and currently serves as an Ambassador for the Goleta Valley Chamber of Commerce.

“Peoples’ Self-Help Housing’s Stuff the Bus campaign collects and distributes holiday gifts for low-income kids. This is always a challenge, but together we can make a difference. For many of these children, these are the only gifts that they receive at this time of year,” stated event chair Kate Schwab.

If you would like donate, sponsor a collection box, or drop off a toy contact Monica Scholl at Peoples’ Self-Help Housing, 26 E. Victoria Street, Santa Barbara at (805) 962-5152 x220 or email monicas@pshhc.org.

Peoples' Self-Help Housing provides affordable housing and programs leading to self-sufficiency for low-income families, seniors, and other special needs groups on California's Central Coast. PSHH has developed and now manages over 1,350 affordable rental units in Santa Barbara, San Luis Obispo, and Ventura counties. It has also provided first-time homeownership opportunities for over 1,150 working families. PSHH is the leading affordable housing developer on the Central Coast with offices in Santa Barbara and San Luis Obispo.