February 2008

Media Contact: Chris Davis (805) 687-3322

Rochelle Rose Named Fund Development Director
for Peoples' Self-Help Housing

Rochelle Rose, CFRE (Certified Fund Raising Executive), has been appointed Fund Development Director for Peoples’ Self-Help Housing, serving Santa Barbara, Ventura and San Luis Obispo Counties; it was announced by Jeannette Duncan, Executive Director. Rose has 25 years of experience in development and marketing for local non-profit organizations.

A UCSB graduate, Rose has led successful fundraising efforts in operations, annual fund, special events, endowment, grant writing, and planned giving at Sansum Medical Research Institute, The Rehabilitation Institute, United Boys & Girls Clubs of Santa Barbara County, and others. She directed capital campaigns that have resulted in the new Sansum Diabetes Research & Care Center, Rehabilitation Institute, Eastside Neighborhood Clinic, and new facilities at the Carpinteria, Goleta, Santa Barbara, and Lompoc Boys & Girls Clubs, as well as Camp Whittier in Santa Ynez.

Rose established several large community collaboratives that have received millions of dollars in government and foundation funding. These multi-agency initiatives addressed issues such as teen pregnancy and juvenile delinquency prevention and diabetes prevention and education.

In 2007 she was awarded the Professional Fundraiser of the Year for Santa Barbara and Ventura Counties by the Association of Fund Raising Executives.

Her volunteer activities have included United Way, South Coast Commission on Crime, Domestic Violence Solutions, Women’s Day Conference, Women’s Business Fair, Foundation for Girsh Park, and countless fundraising charity events. A Goleta resident, she has written a bi-monthly social column in the Goleta Valley Voice since 2001.

Founded in 1970, Peoples’ Self-Help Housing is an award winning non-profit organization that develops affordable housing and community services for low-income households and home ownership opportunities for working families. With 125 employees, over 1,000 homes completed, and 1,200-plus rental units owned and managed by Peoples’ Self-Help Housing, PSHHC has become the premiere affordable housing and community developer on the Central Coast, with offices in Santa Barbara and San Luis Obispo.

Santa Barbara Office, 962-5152, San Luis Obispo office, 781-3088 www.pshhc.org