50 YEARS. 50 STORIES.
There have been many great moments in PSHH history…
1970 | Jeanette Duncan forms Peoples’ Self-Help Housing
In 1970, in San Luis Obispo, CA, a small group of leaders, including Jeanette Duncan, joined together in concern about the lack of affordable housing for low-income and special needs households. The group learned about a federally sponsored program available to nonprofit sponsors to finance the construction of owner built, low-income housing, which led to the founding of Peoples’ Self-Help Housing! Jeanette Duncan led the organization as Founder and President/CEO for over 40 years, seeing the organization through extensive evolution and growth.
1973 | First Self-Help Homes Completed
1973 marked a historic moment in PSHH’s namesake: the first self-help homes were built! This project was completed in Los Osos and was one of three developments in the ‘El Montecito’ project. Although our records do not show much about this group of owner-builder families, it is believed that one family is still living in their home today – 47 years later. We’d love to reconnect with this pioneer group so if you have information to share, please let us know!
1975 | PSHH Makes the Mark
A logo is the face of an organization, and the right one tells that organization’s story through thoughtful imagery, while creating an association in the memory of someone who sees it. Before PSHH could begin turning its vision of affordable housing into reality, it needed a “face” to introduce itself to the world. Used for the first time in the early 1970s, the logo – designed by graphic artist Linda Farbstein from local company Tintype – visually captured PSHH’s self-help origins, depicting neighbors helping neighbors. Together, two people build a house, while perspective gives the effect of two houses – forming a community.
Later registered with the US Patent & Trademark office, the red logo is instantly memorable, nodding to PSHH’s beginnings and looking to the possibilities of the future. Still used today, albeit with a few facelifts and evolutions, PSHH’s logo remains a symbol of its mission to build resilient communities, and of the work yet to be done to fulfill it.
1979 | 100th Self-Help Home Completed by PSHH
Self-Help Housing has been the sustained heartbeat of our organization, taking place since our earliest days. Over the years PSHH’s Home Ownership program has seen many milestones, including the 100th self-help home completed – Guadalupe I!
As well as being one of our earliest projects, Guadalupe I was also PSHH’s first self-help build in Santa Barbara County. Financed in part by the USDA Office of Rural Development, this beautiful, new construction tract gave 34 low- to very low-income families the gift of a safe, welcoming place to call home and in which to build a stable future for their loved ones. These families became part of a legacy within PSHH that has led to over 1,200 homes built throughout the Central Coast!
1984 | PSHH Receives Beautification Honor
Beyond building affordable housing, PSHH cares for and strengthens communities, too!
In May of 1984, the Beautification Month Committee, then made up of the Grover City, Arroyo Grande, and Pismo Beach chambers of commerce, devoted the entire month to encouraging residents to “clean up, fix up, paint up, and green up” the neighborhoods to make them a more satisfied and desirable place to live.
During this month-long initiative, the committee recognized PSHH for their dedication to neighborhood improvement, calling them “an outstanding contributor to greater community beautification”, specifically due to an improvement program PSHH was working on in Oceano through a federal community development block grant.
Through this program, PSHH was able to help local low-income residents with much-needed repairs and renovations to their home, including fixing leaky roofs or broken windows, putting on a fresh coat of paint, and refreshing the landscaping. The rehabilitation project provided homeowners with the funds, tools, and guidance to get the job done.
1989 | PSHH Breaks Ground on Ocean View Manor
With home prices and living costs soaring in the coastal community of Morro Bay, Peoples’ Self-Help Housing sought to ease the burden with the construction of a new 40-unit garden apartment complex for seniors and individuals with disabilities. Beginning with a shovel in the ground and made possible in part thanks to a grant from the California State Coastal Conservancy, Ocean View Manor gave safe, comfortable spaces to its future residents, who otherwise would have been forced to move elsewhere. With accessible, service-enriched spaces and beautifully manicured surrounds, Ocean View Manor continues to connect today’s residents to essential health and social resources, ensuring a better quality of life for our tenants and their loved ones.
Pictured left: Then County Supervisor Bill Coy and Morro Bay Mayor Rose Marie Sheetz – 11/23/1989.
1990 | Valentine Court has its Grand Opening
Valentine Court, a Santa Maria property for seniors and those living with disabilities, was opened in 1990. Sarah – and her canine companion Penny – are currently living at this accessible PSHH community.
Sarah is hearing impaired and before coming to Valentine Court, she had lived with friends, in her car, and in a garage. Sarah’s challenges preclude her from working and greatly limit her contact with the outside world. Since moving in, she has been able to live independently and communicate more easily.
Valentine Court has provided the support and services needed for Sarah to stay connected to family and friends and to live a vibrant life.
Photo by Jayson Melom, Santa Maria Sun
1991 | Mark Wilson & Juliet Mendoza Hired
Mark Wilson and Juliet Mendoza joined the PSHH family in 1991 and have been working passionately towards our mission ever since! Mark Wilson was originally hired as a Program Manager for Peoples’ Self-Help Housing and Property Management and progressed over the years to become the Senior Project Manager for Multifamily Housing Development. Juliet Mendoza, originally hired as a Secretary, has become a vital asset as a Financial Analyst II for PSHH’s Accounting & Finance Department. With over 28 years of service, Mark and Juliet are valued leaders on the PSHH team!
1992 | PSHH Earns Helen Putnam Award of Excellence for Santa Maria
Housing affordability has been a complex problem for decades, but PSHH has long pioneered in the effort to find creative solutions to it. 1992 marked the completion of Oak Valley Homes, one of PSHH’s largest self-help housing developments to date, in Santa Maria. The charming subdivision, which gave the gift of stability to 70 low- to very low-income households, meant that families no longer had to choose between a mortgage payment and keeping food on the table. The concept of owner-builders helping construct their neighbors’ homes was a novel one, and the result was more compassionate neighborhoods and a bolstered sense of stewardship among the proud new homeowners, which radiated out into the wider community. Notable for its vision in empowering whole communities to build safer, more resilient neighborhoods through “sweat equity,” the project garnered the League of California Cities’ prestigious Helen Putnam Award of Excellence for the City of Santa Maria for innovation and achievement in affordable housing development.
1993 | Fannie Mae Foundation Honors PSHH with National Award
In 1993, Peoples’ Self-Help Housing received national recognition and a $25,000 award from the Fannie Mae Foundation. Based in Washington DC, this foundation provides funding opportunities for organizations working on housing and community development, eliminating homelessness, and building thriving neighborhoods.
Out of over 175 nonprofits considered, PSHH was one of five to receive this coveted award, in recognition of exemplary approaches to meet the needs of low-income families. The honor was specifically in acknowledgement of our thriving home ownership program, which had seen over 270 owner-builder families successfully build their own homes in the five years preceding the award.
1994 | Phil McClintock Hired
Phil McClintock has been a well-known face at PSHH for many years. In April of 1994, Phil was hired for the first time and has since served off and on as a member of our staff for more than two decades, lending his construction knowledge and experience to our owner-builders.
Throughout his time here, Phil has been a part of nearly half of our self-help neighborhood developments teaching around 600 families everything they need to know about building their homes from understanding the US measuring system to rolling trusses and landscaping the yard.
He continues to oversee the building process for these first-time homeowners as a Construction Site Superintendent in the Home Ownership department and is a leader and mentor in the PSHH family!
1995 | Nipomo III Homes Completed
The Nipomo III subdivision was comprised of 97 self-help homes and was completed in two phases between 1994 and 1995. Developed in collaboration with the US Department of Agriculture, San Luis Obispo County, and a state farmworkers grant, these homes offered a life-changing opportunity to very-low income working families. Through PSHH’s “sweat equity” program, groups worked together to build each other’s homes, and their own community.
Empowered by a safe, stable place to call home, these owner-builders have gone on to build a more prosperous future for their loved ones and a lasting legacy for new generations.
1996 | Sheryl Flores & Annette Schlosser Hired
Sheryl Flores & Annette Schlosser have been serving our mission whole-heartedly since joining the PSHH family in 1996.
Sheryl, originally hired as the Division Manager, has also served as the Division Manager for New Homes and Co-Director of Housing Development, before landing in her current position as Vice President of Home Ownership. Sheryl oversees PSHH’s Home Ownership program, facilitating opportunities for community members to build their own homes and developing homebuyer education and workshops.
Annette Schlosser, originally hired as the Corporate Communications Manager, has held positions such as the Director of Operations and Marcom, Executive Assistant, and Special Assistant to the Director, before taking her current position as the Director of Administration. With Annette’s guidance and leadership, in this role she provides crucial support to PSHH’s Executive Team and lends her expertise and institutional knowledge to the Board of Directors.
With over 23 years of service, Sheryl & Annette are valued leaders on the PSHH team!
1998 | Lois Capps Honors PSHH
On May 19, 1998, the Honorable Lois Capps stood before the United States Congress to pay tribute to PSHH for sustained excellence and dedication to place more Central Coast families in homes they are proud to call their own. As she read her accolade into the Congressional Records, she honored PSHH by highlighting our “sweat equity” program and expansion into rental units and resident services over the first 25 years as an organization.
Ms. Capps, a longtime advocate for Peoples’ Self-Help Housing, has shown her support throughout many PSHH milestones over the years. She has often shared words of gratitude and encouragement for new projects and has seen our mission at work firsthand through construction site visits and dedication events. PSHH is honored to have received this commendation from Ms. Capps that will live on in the official records for years to come!
1999 | Victoria Hotel Renovation & The Legacy of Mr. Lee
When the City of Santa Barbara approached Peoples’ Self-Help Housing to rehabilitate the historic Victoria Hotel, much of the city’s downtown district was still reeling from the effects of the 2008 recession. The California mission-meets-art deco building, which housed both commercial tenants on the ground level and very-low-income residents upstairs, was not exactly conducive to community engagement. The residents – primarily seniors, veterans and former homeless – felt isolated from each other and the outside world and lacked access to important support services.
When PSHH took on the renovation project, they kept the building’s longtime manager, Mr. Sun Chong Lee (who sadly passed away in 2015), affectionately known to residents as simply “Mr. Lee.” Mr. Lee – a Chinese immigrant who as a young man made an extraordinary and solitary journey to America while war brewed in the Pacific – worked closely with PSHH and provided valuable input throughout the process, resulting in the construction of a new community kitchen where residents could rest comfortably and forge friendships over a shared meal. Until his retirement in 2006, Mr. Lee and his beloved dog Mui were fixtures around the complex and surrounding area and could always be seen tending to residents’ needs. During the renovation, Lee volunteered to help PSHH staff in providing counseling and educational day trips. Most of all, he adored the American tradition of Thanksgiving, and delighted in helping PSHH staff provide residents – many of whom who could not afford to celebrate – with festive gatherings and lavish holiday spreads: a tradition in keeping with most PSHH rental properties to this day!
After the dedication – which was attended by Congresswoman Lois Capps, PSHH co-founder Jeanette Duncan, and Towbes Group founder Michael Towbes, a driving force behind the renovation – tenants now benefited from access to onsite supportive services, health and wellness resources, and opportunities to socialize, giving them a new lease on life! PSHH would like to express its gratitude to Mr. Lee for his undeniably important role in making the Victoria Hotel the charming refuge it is today, and for his many contributions to our mission.
2001 | PSHH Brings 1st Farmworker Rental Housing to SLO County
By 2001, the coastal farming community of Oceano – one of the region’s biggest producers of strawberries – was beginning to feel the effects of the affordable housing shortage. Before the opening of La Brisa Marina, whose construction began with the demolition of a block of severely dilapidated buildings, workers had been enduring inhospitable and unhealthy conditions.
The new development, which created 16 permanently affordable apartments for very low-income farm laborers, ensured access to supportive health services and neighborhood resources for this important workforce. Located in close proximity to schools, jobs and commercial areas, La Brisa meant safe, healthy living conditions enriched with onsite health and education programs for new resident families.
The dedication ceremony was presided over by then-California State Assemblymember Katcho Achadjian, who lauded the completion of the project and the impact it would have on preserving the vitality of the community and the local agriculture industry.
2002 | McCune Foundation Funds First Learning Center
Made possible by a visionary gift of $20,000 from the McCune Foundation, PSHH’s first learning center opened its doors at Casas de las Flores in Carpinteria in 2002.
The Education program’s first cohort of 80 students has gone on to achieve numerous educational and professional accomplishments, with many continuing to stay involved with their “home” learning center, paying it forward to new generations of learners. Today, PSHH’s 10 learning centers provide services to over 365 students across Santa Barbara and San Luis Obispo counties.
The McCune Foundation over the years has helped sustain many of PSHH’s vital programs, funding educational and social services, resident empowerment, and community enrichment projects. PSHH extends its gratitude to the McCune Foundation for its continued support.
2003 | Home for the Holidays
16 years ago, homeowners of the Citrus Pointe development in Piru put the final touches on their new homes. This farmworker housing project began in 2001 at the hands of Ventura Affordable Homes, who launched the Citrus View portion of the development. Soon after, it was taken on by PSHH who added 5 additional phases, bringing 47 more units, and families, to the neighborhood.
During construction, PSHH hosted their very first wall-raising ceremony and invited the public to take in the beautiful mountain views as they helped complete the frames of these future houses. With dedicated contractors and site supervisors, the 5 phases of the development were quickly completed, and the final group of owner-builders moved into their self-help homes in December of 2003, giving them a place to call their own just in time for Christmas!
2004 | Home Ownership Comes Full Circle
Building the “self-help way” has become a family affair for Kehtzia and many of her immediate relations. Prior to qualifying for the program, her family lived in a small one-bedroom home, one which over time had been shared with aunts, uncles, cousins – six other families in all.
Knowing the immense commitment needed to build a home, the family came up with a joint plan of action and applied for PSHH’s Home Ownership program. During the building process, family members took turns at the work site and helping out in one another’s homes. When one was digging trenches for the utilities, another would be babysitting; when one was plastering, another would be preparing meals for the group. In this way, every family member helped out and in 2004 Kehtzia, age 11, moved into her new home in San Miguel’s Cottonwood division.
This early, stable start stood Kehtzia, and PSHH, in good stead over the years. It allowed her to volunteer at PSHH’s Canyon Creek Apartments Learning Center, helping children in math and literature, and led her to earn a B.S. in Human Resources from Stanislaus State University.
Most recently Kehtzia has brought her talents to PSHH’s HR Department, providing invaluable knowledge in recruitment. Over the years, Kehtzia’s family have built six homes between extended family members, truly proving through this amazing joint effort that “it takes a village.”
“It truly feels like my life has come full circle. I get to work for the organization that gave my parents, aunts, and uncles a leg up in the world, and helped me achieve my dream of being a first-generation Mexican-American college graduate!”
Pictured: Kehtzia’s mom (top row, third from right) and cousin (bottom row, second from right) during the construction of their self-help home.
2005 | Las Historias de Ladera Published
In 2004, PSHH successfully pursued a grant with the California Council for the Humanities to showcase resident stories, highlighting their lived experiences as first-generation Americans. What emerged was a powerful compilation of ten stories compiled by residents at the Ladera Street Apartments in Santa Barbara. Each testimony is a bittersweet piece of human wisdom, reflecting themes of identity, community, family, and heritage. In 2005, when the stories were published, residents gathered to share their passages and celebrate as a neighborhood (pictured). Below is an excerpt:
“Perhaps one of the most difficult moments for me was when my ex-husband, the father of my children, abandoned me when I was three months pregnant with our last child…When my children have their own families, I don’t want them to ever forget the values that I have taught them. I would not want them to have domestic violence in their life and if for some reason their relationships fail, I don’t want them to feel defeated. I want them to focus on their work and on improving themselves. If they have children of their own, I would want them to give their children love and affection.”
“Tal vez uno de los momentos más difíciles para mi fue cuando mi ex-marido, el padre de mis hijos, me abandonó estando embarazada de tres meses de nuestro último hijo… para mis hijos quiero también que cuando ellos tengan u propia familia que no se olviden nunca de lo los valores que yo les enseñé, me gustaría que no haya violencia domestica en su vida y que si por alguna razón sus relaciones fracasan que no se den por vencidos, que se centren en su trabajo y en superarse a si mismos y si tienen hijos que sobre todo no se olviden de ellos y de darles amor y cariño, que ellos sean lo más importante en su vida.”
2006 | Canyon Creek Grand Opening
Home to one of PSHH’s San Luis Obispo County learning centers and a health screening clinic, Canyon Creek serves the community of Paso Robles through a diverse offering of supportive services designed to promote resident resiliency. From college advising to illness prevention workshops to K-8 music education, each day the grounds are bustling with lively activity! The 68 low-income and farmworker households who call Canyon Creek home enjoy onsite access to a network of compassionate professionals invested in their success and wellbeing.
One of Canyon Creek’s residents, a father of one young son, suddenly found himself on the brink of homelessness after an unexpected medical emergency requiring hospitalization. Temporarily unable to work and therefore pay rent, he feared the worst. That’s when social workers at Canyon Creek stepped in to assist. Through the Resident Assistance Fund, they were able to provide him with immediate rent assistance while he recovered from his illness. The father, still a Canyon Creek resident today, has since made a full recovery!
2007 | Casas las Granadas Grand Opening
Downtown Santa Barbara welcomed new workforce housing in 2007 with the completion of Casas las Granadas. A complex of 12 permanently affordable units and in close proximity to the city’s commercial district, public library, and major transportation hubs, these charming, Spanish villa-style apartments complement the aesthetics of the surrounding area while contributing to lower commute times and a smaller carbon footprint for the building’s residents.
Designed by architectural firm RRM Design Group, the property received the Gold Nugget Grand Award for Outstanding Affordable Project, the Architectural Award of Merit from the American Institute of Architects, and the Outstanding Neighborhood Planning Award from the American Planning Association. It remains an outstanding example of how when great design is brought to affordable housing, everyone is a winner!
2010 | Michael Towbes Named Donor of the Year
Many of our supportive services could not be made possible without our faithful donors and supporters. In 2010, during the celebrations of our 40th anniversary, PSHH recognized Michael Towbes, a leading philanthropist in Santa Barbara, as ‘Donor of the Year’ at our Taste of Hope fundraising event for his thoughtful and tremendous contributions to our education programs. Michael served on The Duncan Group Board of Directors from 1997-2017, an affiliate board of Peoples’, utilizing his housing-development experience and passion for philanthropy to advance our mission.
A proud partner and supporter of many non-profits, Michael spent much of his lifetime giving back to the community to see those around him flourish. As co-founder of Montecito Bank & Trust and the founder of The Towbes Group and the Towbes Foundation, he was a key driving force behind the millions of dollars donated to local non-profits through those organizations.
Since his passing in 2017, Michael has left an incredible legacy here at PSHH and throughout the Central Coast. As he once told the Business Times, “If I am going to be remembered for anything, it will hopefully be what I did for the community in terms of serving nonprofits.”
Thank you to Michael for inspiring and helping so many, and to The Towbes Foundation, The Towbes Group, and Montecito Bank & Trust for their continued support!
2011 | Homeowners Go Solar
PSHH has long sought ways to improve the resident experience through innovation. In 2011, thanks to a visionary partnership with Grid Alternatives and Cal Poly, PSHH was able to bring energy-efficient design to 5 households for the first time. The owner-builder families, who worked alongside Grid Alternatives and members of Cal Poly’s Power and Energy Society to install solar panels on their new Nipomo homes, were estimated $8,000 in energy savings over the units’ 30-year lifespan, at no additional cost apart from sweat equity. During the installation, owner-builders provided home-cooked meals to Cal Poly and Grid Alternatives workers and, on completion of the project, participated in a celebratory “Light Up The Block” ceremony commemorating the milestone.
In California, where the sun is often shining, renewable energy from solar power can reduce homeowner expenses by up to 90%, further relieving the financial burden on first-time homeowners and freeing up resources to care for their families. Since that installation in 2011, sustainable building has remained a cornerstone of PSHH’s design philosophy, with numerous PSHH projects going on to receive LEED and Energy Star certifications.
2012 | Ocean Views for an Affordable Price
Nearly 14 years after PSHH began its rehab project on the Sea Haven Apartments in Pismo Beach, we opened the doors to a second low-income complex right around the corner, the Pismo Creek Bungalows.
Although PSHH had been operating its rehab units in Pismo since 1999, this development was the first new affordable-housing project of its kind in the city, bringing 14 additional units to fit the needs of those with low- to moderate-income levels.
For the lucky few that were able to call these units home, they had a lot to rave about. Families cried joyful tears as they moved from studio apartments to a place with rooms for each of their children. According to the Santa Maria Times, one grandmother felt as though she “had won a huge lottery”, in awe over views of the ocean from her one-bedroom unit and of the new kitchen space that allowed her to bake for her grandchildren.
2015 | Casas de las Flores Grand Opening in Carpinteria
Carpinteria Camper Park started out as a fun camper park for vacationing families in the 1960s. However, by 2004, poor management of the property had led to trailers beyond repair, improper sewer connections, unhealthy living conditions, and high levels of criminal activity and violence. The City of Carpinteria asked Peoples’ Self-Help Housing for help.
After gathering feedback from the community, PSHH began the extensive process of rebuilding the property with 50 newer trailers, security fencing, and functioning utilities. Supportive services were set up onsite, with licensed social workers offering family counseling, crisis intervention, and community advocacy. Community-building events were organized and one of Peoples’ Self-Help Housing’s first learning centers was established, beginning as a simple outdoor classroom (pictured).
At last, in 2015, after a brand new construction, the dilapidated camper park was reborn as Casas de las Flores, showcasing 43 spacious apartments and approximately 3,500 square feet of community space including a classroom with a computer room. The original housing on wheels was replaced with supportive housing on permanent foundations.
2016 | PSHH Resident Leader receives Dorothy Richards Award
Elvia Salazar, Resident Leader at Los Adobes de Maria II in Santa Maria, has been a force of change as a community mobilizer and advocate for her fellow residents and neighbors. Elvia successfully helped protest an elementary school district change that would have forced children to attend a different campus over a mile away from their current school, which was only blocks from their neighborhood. She rallied parents to collect 6,000 petition signatures and share their grievances with the school board. Elvia inspired PSHH staff and her community so much, that in 2016 she traveled to Ohio to receive national recognition as an awardee of the Dorothy Richardson Award for Resident Leadership! This accolade is presented to community members who ‘have invested their energies and talents to bring about specific change that positively impacts their neighborhoods and communities’. In the years since, Elvia has continued to create positive changes and inspire others in her role as a Resident Leader!
2019 | First College Club Student to Complete a Masters Degree
Lizbeth Hernandez was a student in the Youth Education Enhancement Program from fifth grade until she graduated from high school. She left Los Adobes de Maria in Santa Maria to attend Mount St. Mary’s University in Los Angeles. During her time there, Lizbeth studied abroad in Spain, was a top-three finalist in the Hispanic College Quiz, and became a strong advocate for minorities. She graduated with a B.S. in Social Work and eventually returned to her roots on the Central Coast working as a College Club Coordinator for Peoples’ Self-Help Housing!
Lizbeth is the first student from PSHH’s Education Program to not only complete a master’s-level education, but to graduate from an Ivy League school. In 2019, she received a Master of Social Work from Columbia University!