San Luis Obispo Office
3533 Empleo Street
San Luis Obispo
Santa Barbara Office
26 E. Victoria Street
FAX: (805) 962-8152
Peoples' Self-Help Housing
The Mission of Peoples' Self-Help Housing is to provide affordable housing and programs leading to
self-sufficiency for low-income families, seniors, and other special needs groups on California's Central Coast.
Peoples' Self-Help Housing & The Duncan Group Staff
PSHH Management Staff
Jeanette Duncan - President
Jeanette Duncan was appointed Executive Director of Peoples' Self-Help Housing (PSHH) since 1977. She is responsible for the non-profit multi-county affordable housing agency and its 30 affiliated nonprofit corporations and limited partnerships, which provide a variety of housing and community development programs and residential construction services.
As President of The Duncan Group, an affiliate property management corporation, she oversees a $300 million dollar portfolio of residential and commercial real estate.
A prominent leader in the low-income housing industry, Duncan has served on numerous local, state and national housing committees. She has served on the boards of directors of the California Community Reinvestment Corporation and Home Builders of the Central Coast. Duncan graduated summa cum laude from California State Polytechnic University, San Luis Obispo. She holds a Certificate in Human Services from University of California at Santa Barbara and a certificate of Executive Education in Nonprofit Management from Harvard Business School.
Her numerous awards include 2012 Isabel P. Ruiz Humanitarian Award from the San Luis Obispo County Community
Foundation; 2007 Pacific Coast Business Times "Top 50 Women in Business"; 2006 Santa Barbara Association of Realtors, Community Service Award; 2005 Women's Economic Ventures, Trailblazer of the Year Award; 2003 Local Hero by the Santa Barbara Independent.
Under Duncan's visionary leadership, PSHH has grown to become a regional and national leader in affordable housing development, as well as one of the most respected and trusted names among non-profit organizations.
John D. Fowler, CPA
Executive Vice President
John D. Fowler is the Chief Financial Officer overseeing financial administration duties for both Peoples' Self-Help Housing and The Duncan Group.
Previously Fowler served as Provincial Executive Liaison with the Franciscan Friars of California where he was responsible for project management and development efforts over a several state area. Fowler served as Project Manager for the restoration of Mission San Miguel Archangel and Mission San Luis Obispo de Tolosa. He also worked at Mid State Bank (now Rabobank) in Arroyo Grande as a Chief Executive Officer.
A graduate of California State University at Sacramento, Fowler completed post-graduate accounting classes at California State University, Bakersfield and is licensed as a Certified Public Accountant. He serves on the boards of directors of the City of San Luis Obispo Cultural Heritage Committee, Newman Foundation Board at Cal Poly University San Luis Obispo, Mission School Memorial Foundation, and Noor Foundation Board . He is also past chair of a City of San Luis Obispo Chamber of Commerce Advisory Board.
Vice President Housing Development
Ms. Flores has been PSHH's Housing Division Manager since 1996 and manages both homeownership and rental housing development for the non-profit organization. Her responsibilities include land search and acquisition, processing zone changes of tentative and final subdivision maps, working with engineers, architects and jurisdiction staff to obtain permits for site work and buildings, home and site construction, procurement of project funding and funding for the low-income homebuyers participating in the mutual self-help home building process. Her department also periodically operates Home Rehabilitation Programs and serves as consultants for local jurisdictions seeking assistance in the development or operation of affordable housing programs. The Housing Counseling Program was initiated in 2004.
Previously, Flores was a commercial loan officer at Commerce Bank in San Luis Obispo and vice president at Central Coast Production Credit Association. In Costa Rica, as a volunteer, she helped start a library in a rural village.
She holds a B.S. degree in agricultural management from Cal Poly State University, San Luis Obispo and is a graduate of the San Luis Obispo Chamber of Commerce's Leadership Program, and is an active member and past Board member of the Central Coast Home Builder's Association.
Rochelle Rose, CFRE - Fund Development Director
Rochelle Rose, CFRE, has 25 years of experience in development and marketing for local non-profit organizations. As Fund Development Director for PSHH, Rochelle supervises all aspects of fund development, implements new strategies to sustain and grow supportive housing and education programs, and builds on our existing donor database. A UCSB graduate, Rochelle led successful fundraising efforts in special events, annual funding, operations, endowment, grant writing, and planned giving at Sansum Medical Research Institute, The Rehabilitation Institute, United Boys & Girls Clubs of Santa Barbara County, and others. She directed capital campaigns that have resulted in the new Sansum Diabetes Research & Care Center, Rehabilitation Institute, Eastside Neighborhood Clinic, and new Boys & Girls Clubs in Santa Barbara County.
Rochelle established several large community collaboratives that have received millions of dollars in government and foundation funding. These multi-agency initiatives addressed issues such as teen pregnancy and juvenile delinquency prevention and diabetes prevention and education.
In 2007 she was awarded the Professional Fundraiser of the Year for Santa Barbara and Ventura Counties by the Association of Fundraising Executives.
She serves on the boards of the Coastal Housing Coalition and the Center for Successful Aging and the Ventura County Housing Conference Committee.
Manager, Supportive Housing Program
Rick Gulino LCSW joined Peoples' Self-Help Housing as manager of the Supportive Housing Program which provides case management and social services for PSHH's 3,500 residents. Gulino holds a B.S. degree in Social/Psychology from the University of Massachusetts and Master’s of Social Work from California State University, Long Beach. He has managed a school-based treatment program for troubled youth in Compton and has worked in a rehabilitation facility for those with psycho-social disturbances. Mr. Gulino has also worked as an outreach worker for those who are homeless and suffer from mental illness.
Kenneth J. Trigueiro
Vice President Housing Finance
Kenneth J. Trigueiro is Peoples' Director of Real Estate Finance. Previously Trigueiro worked as Director of Rental Housing Development at People's from 2005-2011. Most recently he was Project Manager for the Paso Robles Housing Authority.Trigueiro was also CFO/Vice President of Administration and Finance for Cilker Orchards, a large commercial, agricultural and residential property entity, as well as Treasurer and senior administrative officer at Franklin Templeton Bank & Trust.
He holds a degree in agricultural business management from Cal Poly State University, San Luis Obispo and a MBA in Finance and Banking from Golden Gate University, San Francisco. He lives in Atascadero with his wife and four sons.